The REAL Top Five Ways The Industry Is Screwing You

5. Paying $60 to be Beta Testers

Role the dice! It\'s only $60

I was one of the lucky ones. My 60GB PS3 and GTA4 got along famously. Unfortunately, for an unacceptably large portion of the millions who purchased GTA4 for both the PS3 and the 360 the game simply wouldn’t work. Freezes and crashes are something PC consumers have had to deal with for ages, but considering the near infinite hardware and software configurations PC developers have to account for, we can forgive these issues. What we shouldn’t forgive is developers working on closed architectures still delivering half baked products and telling us to be patient because they’re too busy counting their cash to work on fixing the problems.

4. Toll Booth Economics: Pay More to Access Everything on the Disc

Please deposit more monies...

It has been proven and admitted that developers have started locking content away on the disc that requires even more money to access. Developers and publishers told us that the $60 price tag of next generation games was an economic necessity as development costs have skyrocketed. We accepted this. They also sold us on the concept of downloadable content as a way to extend the life of games by offering smaller, episodic upgrades in the way of new characters, weapons, levels, etc. We accepted this as well. What we shouldn’t accept is a $60 game actually costing $80 or more if no extra work (and therefore development costs) have been put into the additional $20 of content. Holding back finished code for the sole purpose of wringing every possible penny from consumers is both disingenuous and dangerous. Video games aren’t the only entertainment choice consumers have, and as games start getting shorter and shorter while becoming more and more expensive, the cost to benefit advantage they’ve enjoyed in the past is going to evaporate.

3. Special Limited Editions: Not Really Limited, Not Really Special

No, Really. You Are Special. $20 More Special to be Exact!

Sony and Konami have dreamed up a limited edition PS3 that includes the backwards-compatibility-less 40GB PS3 and the limited edition copy of MGS4. All for the bargain price of five hundred and ninety nine dollars. Oh, but the PS3 is gray! That’s only a $120 premium for a paint job. When it comes to the games themselves, there are exceptions of course, but it seems to me that most limited editions feature little more than what used to be given away for free as a pre-order bonus. Combine that artificial price increase with developers locking content away and we’re literally seeing $100 games today. But hey, at least you have that Master Chief helmet on your mantle that continues to ensure your virginity!

2. That will be $60 + Tax…

Of course they\'re not included! How would we make money?

For your new DualShock3. Accessories have always been the insane profit margin wet dreams of hardware manufactures. Somewhere along the line the industry as a whole decided that $25 and a 100% profit margin wasn’t enough for your controllers, and taking a cue from Monster cables started asking ridiculous prices. Microsoft is probably the worst offender, as it requires proprietary hardware to upgrade the HDD, doesn’t include wi-fi, and sells a console SKU that doesn’t even have an HDD to begin with (something they told us should be in every console just a generation ago.) Of course they’ll tell you it’s all about giving the consumer a choice. And that choice? Whether to “upgrade” your console to actually make use of all of the cool stuff on Live or eat more than just ramen noodles and peanut butter until next payday. Sony’s Sixaxis for $50 (”Rumble is last gen! No wait, it’s now next gen! That will be $60 please.”) and Nintendo’s $60 Wiimote and nunchuck combo are just as guilty.

1. The Slow, Methodical Death March of Disc Based Games

Soon to be a forgotten relic of the past...

I love Steam. I think it’s as close to the perfect downloadable game service as we can realistically get within the next few years. All of my games are tied to my account, not the machine. If I have to reinstall Windows or I get a new computer, I just sign into Steam and re-download all of my games! This is not how things work in the land of consoles, where downloaded games are tied to your console and its serial number. More distressing is that a future with no physical copies of games mean that if you get bored with it, or hate it, you can’t even recoup a little of that cost reselling it. Just two weeks ago I was able to unload my copy of GTA4 after beating it and never wishing to revisit Liberty City again. In a world of digital distribution only, I would have been stuck with an unwanted game for eternity. And game rentals? Sayonara! Thankfully we’re not there yet, but the writing is on the wall. More and more developers and publishers are complaining about used games cannibalizing their profits. More and more marquee franchises are seeing titles launch in fully downloadable versions. The future seems to be digital rights managed games as the rule rather than the exception.

The irony is that publishers and retailers are both responsible for a sizable portion of the cost of a game on the shelf, so direct distribution to consumers should result in lower prices for consumers and higher profits for developers. So far though, prices seem to be the same. I’ve heard the excuse that offering lower prices for digital distribution would only anger retailers that still provide the vast majority of sales, but let’s be honest, given their track record of greed, it’s not a stretch to assume that we’ll still be paying full retail prices for downloadable games in a future where Gamestop and Best Buy are only in the market of selling collectible used games.

I love games and I respect the hard working guys and gals that create these great pieces of entertainment. However, there are literally billions of dollars at stake, and publishers are working harder than ever to screw you out of every penny!

41 Responses to “The REAL Top Five Ways The Industry Is Screwing You”
  1. The Stupid Gamer » Yes, we’re all getting screwed says:

    [...] The list can be found here: The REAL Top Five Ways The Industry is Screwing You. [...]

  2. Patrick says:

    This is kinda stupid….not the content, but what these companies are doing. But at the same time, they can only do what we let them do. If we (gamers) don’t take the nessecary steps to prevent and change the way things are going this will continue to go on indefinetly and I for one don’t want to leave a gaming legacy to future generations that screws and rapes the gamer instead of promoting and supporting them.

  3. Doug Rosbury says:

    You get what you deserve when you act without awareness of the character of the greedy beast selling games.
    I’m glad to hear that the people who suck up to those games are finally seeing what is behind them. It is evil
    behind them and greed. WAKE UP(!!!!!!)

  4. Semon says:

    Um. Pretty good list, aside from #1. You woldn’t be stuck with a game forever: you could just …(get ready for this) not play it! Yes, no resells, but thats the only downside. Yes, cost will stay the same, but whaddaya expect? theyre greedy. And yes, there’d still be rentals. All they have to do is disable your account on that rented game after whatever time period you rented it for. Thats it! An on the upside, you get all the benefits you mentioned. No, games moving to downloadable format is good.

  5. Weaver says:

    I think EA and Sony’s ridiculous anti-piracy systems for PC games should be on this list. It’s practically criminal what they do.

  6. Gus says:

    I don’t think we’ll be seeing downloadable blu-ray based games anytime soon…

  7. Weston says:

    Gus: You’re right, we’re not going to see disc based games phased out in the immediate future, but I definitely think that we’ll be seeing digital only distribution within a decade.

    Semon: The problems I have with digital distribution is one of ownership. What I’ve bought in essence is the right to play the game on one machine, not a genuine copy of the game. I can’t sell it, nor can bring it over to a friend’s house. And I don’t think there’s a snowball’s chance in hell of publishers letting you rent full versions of their games when you could possibly beat the game in the time it takes to rent. No, rentals will be replaced entirely by demos once digital distribution becomes the standard.

  8. Elliot says:

    What if we live in an area that doesn’t have access to high speed internet? And even if we did, not able to afford it? Does that mean we’re screwed in the future?

  9. Danny says:

    I either borrow games from people or buy second hand ones, i can’t see the point of playing a game on release, i will enjoy it just as much a couple of weeks later then i would playing it now (though i am guilty of buying GTA4 brand new).

  10. Jacob says:

    5. Do you really think that we(the game developers) put out beta’s as our games. “What we shouldn’t forgive is developers working on closed architectures still delivering half baked products”, these systems have only been out for a few years, we don’t know what they can really do yet. I mean sure we have the specs and the documentation that comes with the dev kits, but a lot of them suck! I’m not say that some bugs are let go because you need to get a title out, but thats how life works, if it doesn’t go out the developer doesn’t get paid, no matter what, so would you rather a game come out then patch or the game not coming out at all.

    4. Other then the guys who made Hellgate London who else has admitted to locking data away on the disc it self.

    3. I guess from now on I’m going to have sex with my girlfriend while looking at my Master Chief helmet on my mantle.

    2. So don’t buy extra things for you console.

    1. If you can’t wipe the hard drive of a console there is no reason to not tie it to the actual console. Oh and Live saves what you download to your account and you can re-download them if you delete them. I don’t know how the wii dose this because I dont own one, but then again I like playing real video games.

    And Winston, thats all you have ever bought is a license to play the game. You may have a disc of GTA4 but Rockstar/Take-Two(maybe, I don’t know if Rockstar has the game or not) owns the game, almost every game manual has a EULA that tells you what you can do with it, like no reverse engineering or even retail sales, stuff like moding is kinda looked over because no one makes a lot of money off of it and you need the game to play them and thats another sale right there.

  11. illmunkeys says:

    >>And Winston, thats all you have ever bought is a license to play the game. <<

    Wrong. The EULA may state I am only buying a license, but … The physical medium (ie: the disk) is my property and I have the rights to resell. The intellectual property (ie: the code) is owned by Rockstar/Take-Two. Courts have ruled in favor of this several times. However, when the medium becomes digital, there lies a grey area because the physical medium is data and this grey area has not yet been fully challenged in any courtroom setting. For example, no one has taken Valve to court yet over the lack of re-sell capability (they lock Half Life 2 to one Steam Account and no more). It would be an interesting Court decision.

  12. Sean says:

    It’s a matter of economics. There is no reason for consoles as the next generation computers will have far more computing power as well as lower development costs. The direction of R&D needs to be focused on content rather than platforms.

  13. Joey says:

    this is such the truth, damn greedy bastards… this is why i dont even play my 360…

  14. Tripgnosis says:

    this is all very scary. As a hardcore gamer, I’ve already been aware of the direction video games have been going, so this is nothing new to me. I almost wish we could go back to teh days when video games was a fringe interest, and not mainstream. There would be less general audience crap, and teh big company’s would stay out of it and stop ruining it. But then some of the games that we love wouldn’t have been possible without those big checkbooks footin the development bill. Maybe…. Who knows really. The sad thing is that unfortunately, hardcore gamers who are REALLY interested in them and who REALLY care about good solid games with depth at a REASONABLE cost are becoming a minority. Alot of the sales are goin to your typical fancy free creditcard wielding shopaholic gotta have it all americans. The same people who throw there money at the latest big-budget “blockbusters” and cookie cutter “pop” music. If the majority thinks its at least BARELY good enough to buy, it doesn’t matter if NOBODY thinks its great. And now that mentality that has driven the movie and music scenes for so long has infested video games.

    What i want to know is, where are the underdogs??? In music AND in movies there’s your run of the mill CRAP that everyone thinks is GOOD ENOUGH to pay for, and gets heralded as the blockbusters and chart-toppers, but there’s also an underground for those who REALLY care. We’re not seeing that in video games. At least not as much. For the most part the stuff that is actually VERY GOOD, just happens to be marketable to a general audience as well as people with actual taste. Mass Effect is a good example. I think the biggest problem is getting the game published on a console is too difficult for indie guys. Maybe the future of people like me is on the PC. But with Microsoft holding a pretty standard monopoly on the only really commonly used OS’s that might change too. The whole thing certainly is depressing.

    Even if true gamers were to band together and really boycott what’s goin on and keep our dollars in our pockets until we see a change, it won’t matter, and we’ll just be giving up video games indefinately. Because video game consumer just doesn’t give a shit, and liek I said, we’re becoming the minority……

  15. Tripgnosis says:

    Sorry for the long post, but I guess I have alot to say on the subject

  16. Tripgnosis says:

    BTW, that last sentence was suppose to read “Because THE AVERAGE video game consumer doesn’t give a shit….”

  17. Tripgnosis says:

    In response to Jacobs responses:

    5. I myself have wondered why a game developed for a closed architecture console would be glitchy, but then I’m not a developer. And shit games today are pretty damn complicated. If games were beta-tested thoroughly enough to be truly glitch free, they would just never be released. I get that. It kinda sucks but it’s kinda the nature of the beast too. So I kinda agree with Jacob on that part. However, MANY games do still go out too early. Though I don’t blame the dev’s for that. That’s the big wigs on their backs…

    4. Maybe not many people have locked content away on purpose, but I still wonder if their holding back to sell it later. Gta4 had a suprising lack of simple/silly customization options. A step backwards from San Andreas. But I respect R* so far, so I’m gonna hold judgement on them for now…..

    3. I thought the helmet reference was a wicked burn. I wouldn’t bother with crap like that cuz my money is scarce. But a friend of mine has got money to burn, so, to each his own I guess….

    2. Jacob, that’s a cop out. It’s not ok to grossly overcharge for something just because we don’t HAVE to buy it. That statement was just crappy and insulting. like “**** you, we don’t need your business anyway”

  18. Tripgnosis says:

    And for #1, it’s a lose lose situation for everyone. People are going to continue to figure out ways of getting things for free. Period. And companies are going to do as much as they can to protect themselves from piracy. Can’t exaclty fault them for that. But in truth they’re not taking the honest consumer into consideration. They’re going to develop antipiracy policies with only they’re own interests in mind, so honest consumers are gonna get stuck in the cold having to deal with that. And the dishonest ones,” well they’re just gonna eventually find a workaround anyway, so for them it ends up bein only a minor inconvenience….

  19. Weston says:

    Jakoob: 5. First of all, I sympathize greatly with the plight of developers. I am close friends with more than a few, and knowing the difficulties they face is one of the biggest reasons I am not in the industry myself. I know hardware manufacturers aren’t always the best with developer support, especially smaller studios that don’t have the same clout as bigger publishers. I know publishers set ridiculous deadlines. I understand all of these issues, but that doesn’t mean consumers should accept the status quo. After all, it is only via the buying power of consumers standing up to publishers that ignore QA in favor of the quick buck that is going to help change the situation.

    4. Just about every EA game for the 360 includes Live content that when purchased is merely a 108KB file that unlocks the content. This is hardly a trade secret.

    3. I’m glad you have sex. Congratulations are in order. Next up on your to-do list: learn to take a joke.

    2. While extra controllers are indeed optional, to really enjoy games to their fullest we’re supposed to suck it up and accept $60 controller prices? And what good, really, is an Xbox 360 without an HDD? Microsoft wants us all downloading HD movies via live, but part of the entrance fee is a ridiculously over priced 120GB HDD. But your “solution” is that we simply not buy the “optional” accessories. You should reconsider your career path as you have the makings of a PR genius.

    1. There are more than a few anecdotal cases of the Live model screwing otherwise loyal customers. I read this one just last week: http://consumerist.com/tag/drm/?i=5011403&t=microsoft-replace-your-xbox-360-sorry-we-cant-help-you-buy-all-of-your-content-a-second-time

    You’re actually arguing that should I have to replace my console out of warranty (”You know, things break.”) that I have no right to keep using the games I already paid for. This is such a ridiculous stance I can only assume you are (weakly) trying to play devil’s advocate.

    With a physical disc I have protection against hardware failure. With digital licenses I am at the mercy of the content creators. This is a position I don’t think any fair minded gamer should be supporting.

    Weston (Winston are cigarettes which are really bad for you)

  20. Tripgnosis says:

    ok that’s it. I will post no more

  21. Dee says:

    I call bullsh!t on the bug defense by Jacob. Having an AI go a bit funny under certain circumstances is one thing, having the game freeze and be unplayable is unforgiveable (and I’m not attacking or blaiming you as a developer, just your comment. I understand perfectly that it’s team leads, product managers, project managers etc. who call the shots and say ’ship it now’). For small, independant studios I wouldn’t mind if it happened now and then, but when we are getting charged $120 a game, and these game publishers are buying up everything including small countries and blaming the rising cost on the costs of production, then they had damn well better pump some of that money into testing. The game had better be perfect or I will say f%ck off and just stick to downloaded movies from the internet to unwind (and I am someone who started on the Atari console in 1980 something and has moved on from there for 25 years as a gamer).

  22. Eleazar says:

    A little while ago (like a week) I was listening to my favorite talk radio show(Coast to Coast). On it they had a man talking about the generations and the cyclical parts of generations and all that jazz. This man said that generation X are the type of people that just get things done. Now that I think about it this explains a lot of things in media. Right now they are the ones who make many of the decisions in the video game industry and every year they are the ones who are making more and more of the decisions in other industries as well. That kind of thinking of just getting done will contribute to poor quality. Which is why unless a studio has proven themselves there is very little time given to them to make a proper game.

    The man also said that the baby boomers excelled at culture which is quite obvious. Look at who has made almost all of the great modern films, baby boomers with only a few exceptions. While with Gen X guys you have a couple of exceptions and then you have guys like Micheal Bay who want to work fast and get it done so in cause they create something that is sub-par.

    Now looking into the future at my generation and probably most of you guys as well. He said we will excel at community building, which I don’t disagree with but I don’t think we will excel at that because it is our thing. I believe that my generation wants to do things the proper way and don’t really care about time and money as long as it is done right. And if my belief is true I can’t wait until we are the ones who are making those kind of decisions. But this is why I like Valve. I really don’t think that they are capable of doing what most developers do in a normal time, but since they care so much about their games they are willing to take the time to properly make the game and it is shows when the game is finally released and it ultimately leads to more sales.

    Which brings me to my theory that if all games were made with quality in mind ahead of time and money all games would sell more. Well I can’t say all but most games would and more people would be interested in the video game industry.

    This in response to the amount of glitches in most this gen console games that didn’t seem to be there before when there wasn’t the option to patch them later. Yeah I think I went off topic a little but I think everything was needed to be said. I hope it isn’t confusing.

  23. Eleazar says:

    Now onto the subject of DLC. I hate that studios are starting to work on DLC before the game is even released, and often times have finished the DLC before or shortly after release. Maybe if studios and publishers put that effort towards the actual game the game will be better to begin with and the DLC won’t be as needed and can wait.

    Also I hate how Microsoft is basically telling any big name game has to sell their DLC for the price of $10 when we got way more for half that price last generation and I know for fact it doesn’t cost that much to make 3 or 4 maps. I can also guarantee that they would sell a lot more at $5 a pop and they would still make a profit.

    As much as I hate matchmaking in Halo(which is a whole other rant in itself) it does have one positive it guarantees that someday the DLC will be free, but most games don’t have that. Thus Microsoft will have people paying $10 for those maps until the full version of the game is being sold for $5 and no one plays it anymore. Hell I don’t think you can even buy MechAssault DLC without paying the $5 and that came out about halfway through last gen and we are getting close to being halfway through this gen.

  24. Eleazar says:

    I’ll combine the last two.

    Over pricing of accessories is just the same as overpricing DLC. If you are going to be making tons of profit anyways sell it for less and maybe more people will be inclined to buy it and possible give you even more profit. And some kind of HDD should have been standard from the start even if it was only a 5GB one just for loading times alone. Then allow people to buy bigger ones if they want to download crap.

    Digital distribution is the devil in my opinion. We are already seeing the horrors of it with XBLA games and the DRM issue. I’m not going to get into the PC side of this because that would just get to complex. But for consoles the only way to do it correctly would be to make the games local to the HDD not the console or gamertag, although they should still be attached to it. That way your HDD basically because like a DVD. With that they would be able to allow transfers from one HDD to another but make it so it can only be on one HDD at a time. But I actually think that would open up piracy to the consoles at the level that it is at on the PC. Which is why I think it is the Devil. You are either restricted by Microsoft, Sony, and Nintendo or console studios start going out of business because of piracy like PC studios are right now. I would rather just keep my disc.

  25. John says:

    Many items on this list are rather silly –

    #5: What proof do you have that RockStar/TT is “counting their money” and not fixing any problems that might exist… I’m assuming none. It is in their best interests to fix any issues in a timely manner less they hurt their franchise, risk class action suits, etc.

    #4: re: hidden content on the discs — who cares where the content is? What if it was not “hidden on the disk” but was kept on a separate disk and you had to buy it in the store (but it was made at the same time). All 3 Lord of the Rings movies were shot at the same time, should we complain that we didn’t get to see all 3 when we went to see the first one? It’s all about economics… they put the content on the disk expecting a certain number of people to purchase it in the future or they wouldn’t do it. It is also a convenience to the customer that is willing to pay more — they have content they expect to sell, had extra room on the disk so they put it there. Is the game unplayable without the extra content? No.

    #3: Limited Editions — how does this screw the customer? If you don’t like collecting them, you don’t buy them and your not screwed — if you do like them and research what you are getting, and choose to buy it and are happy, how are you screwed? A collectible is worth what people are willing to pay for it. It would only be screwing the customer if they advertised A and the customer got B.

    #2: This one is semi-valid, since you get sucked into buying the console then you need to buy certain accessories — some of which you may have to have from time to time. This is pretty much no different than any other industry though and I guess it is what you agree to when you decide to buy a gaming console.

    #1: I wouldn’t call this screwing you — there are benefits to digital distribution, for example you can get “free trials”. Xbox marketplace is a great example, you can pretty much download a trial version of any game for sale and decide whether you like it — after that it’s your risk. I’d rather have free trials and get stuck with a $50 game than have to buy a $50 game that I can only return for $10 at gamestop when I find out it sucks. Also, you can do your research before your buy (gamespot, etc) to make sure you don’t buy a crap game. 20 years ago we didnt have access to the reviews and trials like today — we are a very educated consumer now.

  26. Weston says:

    John:

    5. Obviously I’m using hyperbole to make a point, but whether or not they’re counting their money is really besides the point. It is statistically improbable that in their testing they didn’t run across the issues that 60GB PS3 owners are facing if they invested in better than marginal quality assurance. Instead, I have to assume that they released the game willing to accept whatever percentage of failure the knew about in order to get their money. How is this not screwing you, the consumer? Conversely, how does this benefit you the consumer?

    4. That’s not my point. The LotR analogy is bad, because while they filmed all three back to back, they released the first film while they were still filming the second, etc. Nor is a 9 hour theatrical release even feasible. They already raised the prices of games to $60 because of increased production costs. If the remaining content was developed at the same time and simply excised from the final game in order to sell later you’re now asking the gamer to pay $70 or more for game content that just a few years ago only cost $50 with the only difference being shinier graphics. That’s not the deal we were promised when Microsoft first introduced microtransactions. The deal was for additional content, and we were paying developers for their additional work. What has become increasingly obvious is that publishers saw an opportunity to take advantage of the system. Again, ask yourself, how is this good for the consumer?

    3. Perhaps I didn’t state this is clearly as I intended. We used to get the stuff in collector’s editions of games for free as promotional offers. Now it’s no longer free and on top of games already $10 more + the cost of DLC, we’re having to pay and additional $10 or more for the same t-shirts and knick knacks they used to just give away. It’s a step backwards for consumers.

    2. While I may have agreed to it by purchasing the console, what about parents that aren’t as aware of the hidden costs of gaming? And at the risk of sounding tedious, is this marked increase in accessory price, especially taken in context of more expensive consoles and $60+ games good for gamers?

    1. There are benefits, I agree. I said that I love Steam. I love demos. What I don’t love is draconian DRM. As I mentioned in an earlier response, we’re already seeing customers screwed if they replace their console on their own out of warranty. In a perfect world, we would have the best of both worlds, but my fear is that publishers will take advantage of online distribution the same way they have taken advantage of microtransactions. They’ll see it as a way to increase profits by taking away the flexibility that disc based games offer. You want to show your friend your awesome new game? At his house? Sorry, he has to buy his own copy. Rentals? Fat chance. Why should publishers let you beat their 6 hour games for $6 when they can force you to pay $50. Why should publishers discount older games when there is no longer a used market to compete with? I recognize that all of these are worst case scenarios, but given the track record of the industry it’s hardly a stretch of the imagination.

    At any rate, I really appreciate everyone’s feedback. Debate fuels discussion, and the more theses issues are discussed the better chance we have to find a middle ground between gamers and game creators.

  27. jr says:

    3. the limited edition MGS4 bundle has a 80gb ps3 which is backward compatible. Not a 40gb. Which means that you are paying the same price for the bundle as you were paying for just the 80gb before.

  28. Weston says:

    Jr: According to Konami’s site, the limited edition bundle (not the regular MGS4 bundle) is a 40GB PS3.

    http://www.konami.com/Konami/ctl3810/cp20111/si3327390/cl1/metal_gear_solid_4_limited_edition_playstation3_bundle

  29. Marco says:

    I have a simple solution to DRM schemes. Don’t buy into them! As simple as that. If I have the choice of buying a hard copy of a videogame or movie for the same price I would a ridiculously restrictions-laden, downloadable version then why on earth wouldn’t I do that? Convenience? Then you deserve to pay more and get less. Corporations are only too eager to take your money if you’re just gonna hand it to them. It’s one thing if it’s a fair deal for both you and the software distributor, such as Steam who often charges less for the digital version than the boxed version and allows you to easily reinstall your games if you ever need to. But to simply pay a premium without getting something in return, forget it!

  30. Phoenix says:

    First I’d like to point out that retailers get a big chunk of the margins from accessory sales as well. Other than print media and perhaps some impulse items, accessories get more sales margin than anything else you’ll find in a specialty retailer such as GameStop. These can go for upwards of 30% margin, often cases more than twice what their cut on the software. This is why you’ll get pressed to buy additional accessories whenever you make a system purchase (systems are sold at virtually zero margin).

    You’re also looking at the “special edition” concept through the distorted lens of nostalgia; all that free stuff you got with preorders was there because the publishers *needed* to get preorders. Most games don’t need to be publicized in this way anymore; preview and ad saturation is much deeper than it was before. The free stuff is still out there, just not always with the games that you (or anyone else) wants to play before it comes out. That’s kind of the point. I’m guessing you’re also disappointed with the lack of game demos nowadays, as well? It’s the same idea. Look at it from the publisher’s perspective: why spend the money producing and shipping “free” stuff when the sale isn’t closed at the point-of-sale, but well in advance? Most people go into stores knowing exactly what they want now.

    Finally, I’m really not sure I follow you on your toll booth economics concept, or at least I did until you brought up micropayments. At what point is it ok for additional content to require a purchase? Does the presence of the code on the disc entitle you to it? Should you get some downloads for free? 5? 10? You have to admit the boundary is a little fuzzy, but if the up-front cost delivers the game as advertised, there isn’t a problem. Lots of games have inactive code on the discs you purchase, just look at Grand Theft Auto: San Andreas’ Hot Coffee, for example. Would it have been unacceptable for that to have been a premium download?

  31. Weston says:

    I’ll concede that retailers get a large margin on accessories. The problem is that margin hasn’t really increased this generation while the MSRP has.

    You are correct that publishers don’t feel the need to entice gamers with pre-order freebies, but the fact remains, we’re still getting less with our games and it’s costing us more.

    You final question is a tricky one. My problem with paying even more for content that was already developed isn’t about whether I have a right to it or not. It’s whether I’ve already paid for the development costs with my original $60 purchase. If I have, then it is disingenuous of the publisher to say that they needed that extra $10 price increase this generation to offset increased development costs if with DLC they’re actually charging $70 or more, with no extra work on their part. The industry is seeing record sales increases across the board even in a slowing economy. Development costs are being subsidized by not only microtransactions for content already finished (and paid for), but also in-game advertising. Are those savings being passed onto consumers? The opposite is true, we’re getting less game and paying more for it.

  32. Allen says:

    Downloadable Blu-ray based games ? That makes A WHOLE LOT of sense. Use your brain a little bit, please.

  33. Weston says:

    Allen: I can’t seem to find the on switch.

    Look, I’m not saying that this is going to happen overnight. That’s why it’s a slow death march. Steam has proved that digital distribution of games in the 4+GB range is viable. Who’s to say what the internet landscape is going to look like in a decade?

  34. Ash Frog says:

    Weston,

    While I think DD is a great way to handle games because of its convenience you’re wrong. Within the decade physical copies will still be the majority of game sales. For one, just because you or I have fast enough internet to download games doesn’t mean everyone does.

    1. To make games only available through DD means to alienate a lot of customers.

    2. People like physical copies and ownership. Until the craptastic DRM issues are sorted out the majority will always choose physical copies over digital ones.

    3. As the newer and newer generations of systems are released the newer and newer generations of games will take up more and more room. Not even mentioning lack of enough HDD space to hold all the games gamers would want, no one wants to wait 30 hours for a 25GB download to finish when they could just drive down to their local game stop and buy the game within 10 minutes.

    DD is a pipe dream at the moment. It’s only practicality is add-ons and expansions as well as miniature games.

  35. Phoenix says:

    Well, I understand that you feel your entertainment dollar isn’t going as far as it used to, but I think you know it’s a result of significant growth in demand just as much as it is rising development costs.

    New cartridge-based titles used to retail for $80. Prices went down thirty dollars (median) with the next console generation. Sony in particular made sure that a $40 price point was put on their first-party titles. Price went down because production costs did. They could have fleeced us plenty coming down from $80–a price point we still aren’t near with this generation’s stand-alone titles. Why didn’t they? Demand. The gaming industry hit its stride in North America with the PlayStation generation and has had very strong growth ever since. It’s a recession-proof sector as you pointed out, and as the market grows, of course prices will.

    Take the Japanese market, for example. On the other hand, Japan has seen a contraction in the games industry over the past few years and had its boom many years ago. Let’s look at a popular, Japanese-developed title:

    Japan, Metal Gear Solid 4, regular version: ¥8,800 (about $81.80)
    US, Metal Gear Solid 4, regular version: $59.99

    What makes the Japanese version worth more? Nothing but demand. In fact, we often get more refined versions of their games as they go back into development to get localized. Japanese games have actually come down in price; it wasn’t unusual for new, disc-based titles to go for over ¥10,000. If anything, we’re lucky that it’s taking this long for prices to rise. They will continue to do so as long as the market tolerates it, and the same will happen for accessories. That’s business.

    That being said, I do agree there is a right way and a wrong way to go about digital distribution, especially when it comes to addons. As I’m sure you’d agree–based on your opinions about Steam–the Half-Life 2 episodic content adds value to an existing product. However, the way EA is going about it does seem a bit disingenuous, but then, sit and think for a second about the last time EA put gaming before dollars.

  36. Seth says:

    Everything you say here is so true, we alone in my house have spent well over $100 2 Sixaxis controler and then a Dualshock sixaxis, AND NOW THAT ONE IS FALLING APART. this gen of video game systems have failed greatly….

  37. Milander says:

    Go get out and get laid you bunch of boring boring nerds…….. seriously!

    ps cannot believe jar155 stumbled this crap

  38. shandooga says:

    Correct on all points–except–I didn’t like Steam. It thought it was sneaky and controlling. It automagically appeared as a prerequisite when I PAID FULL PRICE for a disc. I didn’t appreciate the digital overlord and I really didn’t like the fact that it gave me no option to install SIX GIGABYTES onto a different drive. Now how am I supposed to buy another Steam game knowing that it won’t fit on my now-full C drive and I’ll have no option to put it anywhere else?

  39. Tripgnosis says:

    Who’s jar155???

  40. Osama says:

    Good article and good points. I love Steam!

  41. easybutton says:

    Cracked.com already has 2 articles on what videogames should and shouldn’t be. One is A Gamers Mannifesto and the others is the Seven Commandments All Videogames Should Obey. But very nice list overall.

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